A 'Brand' New
Year it is, and in almost an entirely literal sense. With so many brands
constantly talking to me and telling me what's good for me! Well, frankly
that's exactly what I do too, for a living. Telling others why my brand is the
best suited for them! Though its when my kid start referring to brands
instead of the product he wants, that the message truly comes back home.
And look at the guys talking to me, just across every newspaper! Leave alone my travel to work, the radio beaming in the car, the blinks on the apps on my phone, the banners on the webpages I'm browsing and the likes.
So how impacted are
we by the brands that are constantly vying for a share of our consciousness?
The most recent one that had me interested was a fine blending-in of Kelloggs
Chocos into an episode of the now popular cartoon ‘Chotta Bheem’. Innovative, I
must say! (it’s a different story that my kid does not quite like chocolate
flavoured cereals in the morning. He prefers dunking-in some Hershey’s syrup
into his otherwise very normal tasting corn flakes).
There are better
unbranded products out there (that are much cheaper too, at times) but we still
love the brands, don’t we? Why?
Security:
Simply ‘coz they
give you a sense of security at times. The brands have much at stake and
therefore will be clear of what they give you!
Consistency:
Most of the branded
products come with a level of consistency. They always give you the same
satisfaction (or dissatisfaction in some cases) consistently!
Knock Sm1 Down:
At the end of the
day, I seriously want someone somewhere to knock down - in case something goes wrong!
And only a ‘Brand’
truly gives me that sm1!
Chalo, wish you
all a Brand New Year!
